The Client:
Target:
Media:
Custodia Risk Management
Security Sector
Printed Magazine
Backstory
Custodia needed a advertisement for a full page space they had booked in a leading security sector magazine. Despite being a full colour publication the client wanted a greyscale ad as they felt it would stand out against the rest of the advertising, they also felt it looked more professional. It was an opinion I had mixed feelings about but the client is always right when they’re paying the bills.