The Client:
Target:
Media:
G4S Training Provider
Security Professional
Printed Magazine
Backstory
A little known fact is that G4S provide training courses for the security sector as well as provide staff for security purposes. Their main source of recruitment is from these courses.
They had a need for additional personnel and rather than place recruitment advertising they booked space in a magazine aimed at prospective and established security professionals, promoting their courses with the aim of then, hopefully recruiting relevant and qualified candidates. The advertisement was to reflect that requirement.